Teal Registry Project Brief
Positioning
Teal Registry is a public standards and verification layer for Teal organizational claims. It should feel institutional, clear, and trust-forward rather than sales-driven.
Core homepage framing from the client notes:
Independent verification for how organizations actually work.
Plain-language explanation:
Teal Registry verifies whether organizations operate with clear decision-making, healthy human practices, and adaptive leadership, or are only claiming to.
Primary Audiences
- Funders and partners checking whether a claim is credible
- Organizations and land/project stewards seeking recognition
- Practitioners and providers navigating credential pathways
- Communities and teams affected by public claims
- Reporters or observers checking misuse
Primary Jobs
- Verify a Teal claim by entity name, badge ID, or QR link
- Browse the public directory by status, scope, region, type, and sector
- Understand what each status means and what it does not mean
- Read standards, governance, enforcement, appeals, and renewal rules
- Apply for a credential or accreditation pathway
- Report misuse or concerns
Non-Negotiable Trust Boundaries
- Verification must not be bundled with training, consulting, or implementation.
- Statuses must be precise, scoped, and time-bound.
- Public listings must show “as of” or review dates.
- Badge verification must show current status, scope, expiration/review window, and official listing link.
- Misuse reporting must be visible from registry, profile, and badge verification surfaces.
Primary Navigation
Limit top-level navigation to:
- Registry
- Credentials
- Standards
- Badges & Marks
- Governance & Integrity
- Resources
- About
Permanent primary actions:
- Search the Registry
- Verify a Badge
Secondary actions:
- Get Verified
- Apply
- Contact
- Report Misuse
- Complaints & Appeals
MVP Public Pages
- Home
- Registry Search
- Verify a Badge
- Directory Listing Detail
- Credentials Overview
- Standards Overview
- How It Works
- Apply
- Report Misuse
- Governance & Integrity
- FAQ
Visual Direction
- Institutional, calm, standards-body credible
- Trust-forward and directory-first
- Strong use of real brand assets, badges, and official marks
- No hype, inflated claims, or personality-led hero
- Mobile-first search and verification flows